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TMHTH, a material handling and automation products company, asked us to redesign their website to tackle complex product tiers, poor site design, and a lack of key sections like product highlights. They also wanted better integration of videos and resources to enhance the user experience.
UX/UI
Overview
TMHTH, a material handling and automation products company, asked us to redesign their website to tackle complex product tiers, poor site design, and a lack of key sections like product highlights. They also wanted better integration of videos and resources to enhance the user experience.
UX/UI
Overview
As a result, we reduced the number of clicks to reach product content from 6-8 down to just 2-3, helping TMHTH close sales through quotation requests.
The only success metric we have comes directly from TMHTH's feedback.
The complex product tiers make browsing difficult, as shown in the existing site where it takes 6-8 clicks to find a product. For example, to find an engine forklift, you have to choose between electric or gasoline, then the power source, and finally the series, before reaching the desired model.
We simplified the complex product tiers using the Card Sorting method, grouping them for easier navigation. We then applied UX design with a top bar and product cards for clarity. On the backend, we redesigned the admin panel for simplicity and better data management through contextual design
We applied a primitive token system for colors, created text styles for consistency, and built components for use across the site.
TMHTH, a material handling and automation products company, asked us to redesign their website to tackle complex product tiers, poor site design, and a lack of key sections like product highlights. They also wanted better integration of videos and resources to enhance the user experience.
UX/UI